New partnership

CUPRA, sponsor Ducati at the MotoGP.

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The CUPRA universe keeps growing. The new sports car brand has just become a new sponsor of Ducati at the MotoGP World Championship. With this move, CUPRA makes over from SEAT, which until now was one of the Italian team’s sponsors. The Ducati team in MotoGP consists of three-time world champion Jorge Lorenzo from Spain and Italy’s Andrea Dovizioso, who is currently leading the MotoGP standings.

Andrea Dovizioso and Jorge Lorenzo join CUPRA as ambassadors and collaborators.

The partnership between both companies provides for collaborating on joint actions during the year, as well as displaying the CUPRA sports car logo on the front of the Italian maker’s motorcycle as well as on the riders’ racing leathers and on the uniforms of the team members. Moreover, both Ducati riders, Jorge Lorenzo and Andrea Dovizioso, are also ambassadors of the Spanish brand and enjoy getting around at the wheel of their Leon CUPRA. 

CUPRA director of Strategy, Business Development and Operations Antonino Labate pointed out that “we are very excited to be a part of this team which shares our passion for competition. The CUPRA spirit and vision are going to permeate the MotoGP World Championship in collaboration with Ducati, a brand we share values with such as design, passion, nonconformity and a clear commitment to innovation and technology”.

Paolo Ciabatti, Ducati Corse Sporting Director, underlined: It gives us great pleasure to continue our collaboration with the Spanish car manufacturer for a second successive year, this time under a new sporting guise of CUPRA. Both of our Ducati Team riders, Andrea Dovizioso and Jorge Lorenzo, will continue to give enhanced visibility to this innovative sporting partnership in their role as CUPRA brand ambassadors and collaborators both on and off the track”.

This year’s MotoGP World Championship kicked off under the night sky in Qatar on 18 March, and is scheduled to end in Valencia on 18 November. The current calendar features a total of 19 races, which is one more than last year with the addition of the Thailand GP in Buriram. The Grands Prix are being held in 15 different countries on five continents with a global audience of over 2 million spectators at tracks all around the world.